June 25, 2020
Despite the recent challenges, Hellenic Breweries of Atalanti remains true to its vision to continually grow and develop and has made a significant investment of €10 million. Specifically, it completed and recently activated a new bottling line at its plant in Atalanti with the aim of upgrading the potential of its product portfolio.
The new bottling line is one of the most modern and flexible in Greece and helps to update the company’s competitive advantage and the digital transformation of its operation. In addition, it reaffirms, even in such difficult circumstances, the business commitment and ongoing development of Hellenic Breweries of Atalanti, validating its role as a national champion of the industry with high competitiveness and unique products that are changing the market landscape.
This investment comes on the heels of another completed in 2016 which involved the installation of a new, state-of-the-art beer canning line and is part of the company’s overall investment plan amounting to €29.8 million for the period 2013-2020.
With the completion of the most recent investment, Hellenic Breweries of Atalanti becomes one of the most modern breweries in the Balkans, where the day after finds it well positioned to achieve its goal of sustainable, profitable development in the coming years.
Athanasios Syrianos, President of Hellenic Breweries of Atalanti, commented: “The new bottling line is a very important investment for the growth and future progress of our plant, and sets the stage for a new reality following the very difficult period that Greece has experienced. It supplements the similar investment in beer canning, which has been operational since 2016. In this way, we upgrade our competitive advantages through a strong digital transformation of our operation that will once again propel us forward and ahead of challenges to come the day after. We remain focused on our vision and philosophy: to create top-quality beers and offer our consumers memorable moments of pleasure. With dedication to our vision and faith in our values, we are writing the next page of Hellenic Breweries of Atalanti’s history of continuing achievements.”